For my final major project I have chosen to re-brand Jenny cliff cafe, which is currently owned by my Dad and I have taken the challenge to create a different cafe. At this moment the cafe does not have a brand so I'm more branding rather than "re-branding",. However I have branded the cafe by choosing different colours to be continuously used and most importantly I have created a new logo consisting of a yacht which I have also in a way, turned into a mascot. I have also gone onto Sketch Up 3D to re-create the cafe plus I have messaged another cafe business owner for advice to further my ideas and possibly give me new designs.
So overall I have looked at the current design of the cafe, created a logo and chosen different colours, created a few designs and themes, a menu with a font type and created a brand of coffee cups and a royalty card.